Treehouse is a social-living housing project headed by Kolon. As lead designer of the project, my task was to design a consumer-friendly brand image for the project. During it’s pre-sale phase, I completed a library of 200+ graphical assets – my designs were used for B2B & B2C presentations, social media and marketing efforts.

With meerkat – a community driven animal – as its brand mascot, we set out to bring life and warmth to the housing project. Designing each illustration was a process of imagining life in each aspects of Treehouse community living.  Through many iterations of design and marketing research, we decided that the illustrations should be whimsy, with a hand-drawn quality. The main purpose of these illustrations were to advertise the project to the public prior to building completion. 

Studio cross-section layout

Below – Printed window display in central Seoul (next to Gyeongbokgung Palace). Pre-building completion advertisement for Treehouse.