- Treehouse is a new social-living housing project headed by Kolon.
- As lead designer of the project, my task was to design and create a library of 200+ graphical assets. The designs are used for printed displays, B2B presentations, social media and other marketing needs.
DIGITALLY ILLUSTRATED WITH
- Adobe Photoshop
With meerkat – a community driven animal – as its brand mascot, we set out to bring life and warmth to the housing project. Designing each illustration was a process of imagining life in each aspects of Treehouse community living. Through many iterations of design and marketing research, we decided that the illustrations should be whimsy, with a hand-drawn quality. The main purpose of these illustrations were to advertise the project to the public prior to building completion.