SVRL, a furniture startup, wanted a website to highlight their first design: the FOLD chair.
Working hands on with the designers, I directed and curated the imagery required to create a cohesive and stunning graphic layout. To match a furniture piece that is sharp, clean, and minimal, the webpage presents an experience in a similar fashion – imagining a viewing of the piece in a stark empty room.
The website scrolls like a gallery. The user can peruse multiple views and colors, focusing on the object in the space, then, zoom in on the details of its fabrication.
For SVRL, the challenge was to take the product – one with a bold form and strong color – and create an experience around it.